MKTG361

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MKTG361 - Introduction to Marketing

Marketing Undergraduate UA - UA General

Course Description

Role of marketing in the economy and in business and nonprofit organizations; environmental factors affecting marketing; nature of marketing management decisions.

Min Units

3

Max Units

3

Repeatable for Credit

No

Grading Basis

GRD - Regular Grades A, B, C, D, E

Career

Undergraduate

Enrollment Requirements

015005

May be convened with

Name

Lecture

Workload Hours

3

Optional Component

No

Typically Offered Main Campus

Fall, Spring, Summer

Typically Offered Distance Campus

Fall

Typically Offered UA Online Campus

Fall