MKTG361

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MKTG361 - Introduction to Marketing

Marketing Undergraduate UA - UA General

Course Description

Role of marketing in the economy and in business and nonprofit organizations; environmental factors affecting marketing; nature of marketing management decisions.

Min Units

3

Max Units

3

Repeatable for Credit

No

Grading Basis

GRD - Regular Grades A, B, C, D, E

Career

Undergraduate

Enrollment Requirements

015005

May be convened with

Component

Lecture

Optional Component

No

Typically Offered Main Campus

Fall, Spring, Summer

Typically Offered Distance Campus

Fall

Typically Offered Online Campus

Fall