RCSC315
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RCSC315 - Retail Communications Strategy
Course Description
Apply integrated marketing communications (IMC) in the retail environment. Explore the IMC planning process to effectively use advertising, public relations, direct marketing, sales promotion, personal selling, visual merchandising, and digital/social media. Research, create, organize, and present marketing communication campaigns.
Min Units
3
Max Units
3
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Undergraduate
Enrollment Requirements
018762
May be convened with
Component
Lecture
Optional Component
No
Typically Offered Main Campus
Fall, Spring