DGTRTCRTU - Digital Retailing

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Human Ecology, Sch of Undergraduate Certificate CERTU - Undergraduate Certificate

Program Type

Undergraduate Certificate

College

College of Agriculture, Life & Environmental Sciences

Career

Undergraduate

Program Description

This certificate is designed to provide an entry into digital retailing careers and the background entrepreneurs need to create and grow digital retail businesses. It is also ideal for working professionals with traditional store-oriented retail operations, merchandising, or marketing backgrounds who want to transition into digital retailing and e-commerce.

Learning Outcomes

LEARNING OUTCOMES
- Explain the requirements for a successful digital retailing operation.
- Design effective digital environments and communications for each stage of the customer journey.
- Plan a digital retail business including product and service offering, pricing strategy, digital properties and networks, promotions, and user experience.
- Create digital marketing and online media campaigns that drive retail demand and build customer loyalty.
- Develop effective digital retailing strategies and tactics in a specialized area.