DGTRTMINU - Digital Retailing
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Program Type
Undergraduate Minor
College
College of Agriculture, Life & Environmental Sciences
Career
Undergraduate
Program Description
The Digital Retailing Minor provides students with the knowledge and skills essential for success in the high-growth e-commerce and omnichannel retailing sector. Digital retailing is explored from an interdisciplinary perspective including consumer behavior, digital marketing, information architecture and systems, merchandise buying and sourcing, management, retail operations, and logistics.
Learning Outcomes
LEARNING OUTCOMES
- Explain the requirements for a successful digital retailing operation.
- Design effective digital environments and communications for each stage of the customer journey.
- Plan a digital retail business including product and service offering, pricing strategy, digital properties and networks, promotions, and user experience.
- Create digital marketing and online media campaigns that drive retail demand and build customer loyalty.
- Explain the requirements for a successful digital retailing operation.
- Design effective digital environments and communications for each stage of the customer journey.
- Plan a digital retail business including product and service offering, pricing strategy, digital properties and networks, promotions, and user experience.
- Create digital marketing and online media campaigns that drive retail demand and build customer loyalty.